Google Search Central formerly Webmasters Web SEO Resources

Before we dive into how to do SEO, it’s worth taking a minute to understand how to track and measure SEO performance. This is never easy, and what we’ll cover here is a very high-level overview. If you can’t find it there, check site.com/robots.txt where it’s usually listed. If you’re setting up a new site, go with the clearest and most descriptive structure. If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things. Your business name without hyphens or special characters is usually a good bet.

For one, many of these features caused organic results to be pushed down further on the SERP. Another byproduct is that fewer searchers are clicking on the organic results since more queries are being answered on the SERP itself. Read on to learn about how indexing works and how you can make sure your site makes it into this all-important database. Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed.

Get Backlinks from High-Authority Sites

And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth.

This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they BHS Links hit $100M+ in revenue back in 2024. So, hopefully, this gives you some inspiration to not be discouraged. Now is the best time to build an SEO-first media company because most don’t think it’s possible, so they’re not even trying.

And, according to Semrush, this page also ranks for 5.9k different keywords. For example, this page is optimized around the keyword “SEO strategy”. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.

• A great time to hire is when you’re considering a site redesign, or planning to launch a new site.
• Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms.
• Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy.
• So, for every keyword you target, make sure the content you create aligns with the search intent of that query.
• Links to your homepage are good, but most natural links won’t be to a homepage unless they’re mentioning your brand name specifically.

Typically, a person using Google is looking to learn something new, buy something, or try to navigate somewhere. Remember that Google is trying to find the best content for its users. To do this effectively, they need to know what the user is looking for. Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect.

They aim to provide users with the most relevant answers or information. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company directly. But this happens after they’ve exhausted all information sources.

Avoid The Noise: How To Prove That Your SEO Matters

You include high-performing keywords on web pages, blogs, and any other content you produce. Make a list of business partners, customers, or other trustworthy websites that allow you to write a testimonial and include a link to your website within that testimonial. Then, write testimonials for these places and include a link to your website.

If you find that speed is an issue, you can invest in a CDN later on. People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. Search engines are working hard to get a better understanding of a user’s search intent, to show that user the results that fit their need best.