13 Google My Business Optimizations to Rank Higher in Local Search

We’ve covered a variety of methods, from the basic RANK function to more advanced techniques involving multiple criteria and dynamic rankings. By combining these tools, you can tailor your approach to fit any data set or specific requirements you might encounter. It certainly isn’t as fun as creating content or getting backlinks, but technical SEO is SEO Anomaly still important.

Why it’s Important to Rank a Blog Post on Google

Then you can reach out to them and ask them to link to your relevant page instead. In fact, WordPress reports that 70 million new posts come out every month. And in my experience, people decide to bounce or not bounce largely based on what they see here. When you do, Google will WANT to show your site to more people.

• This means your ad won’t be seen at the top by everyone who searches for the related keyword(s).
• It’s worth spending the time to optimise your content for clarity – Especially at the beginning of new sections and sub-sections.
• Not only can you research competitors’ websites on Semrush, but you can research their Google Ads history too.
• Here are 12 steps you can take to improve your search results positioning.

But for your content to get links people need to actually see it. The more backlinks your site has, the higher you may be able to rank. That’s because, as you might already know, Google’s algorithm takes into account backlinks. Capitalizing on keywords I’m already ranking for without trying.

Learn More About Google SEO

Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA. You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword. For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content.

It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs. Establish a routine for checking keyword positions, such as weekly or monthly. This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly. Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.

Google has sent over 160,000 views to our YouTube videos in the last ~12 months. This is particularly useful for timed quizzes or assessments where respondents need to rank items under time constraints. While you might be tempted to use the standard multiple-choice option, we’re diving into something more sophisticated – ranking questions in Google Forms. For most types of businesses, you don’t have to be an SEO expert to succeed. There are many reasons why your bounce rate could be high or increasing.

Having many similar pages about the same thing is shooting yourself in the foot. That’s because backlinks get spread between pages and are a ranking factor. So you can end up with many weak pages instead of one strong enough to rank. If searchers are likely to value updated content, Google ranks fresh pages higher.

Make sure you optimize your images by adding appropriate alt text, naming the image files correctly, etc. The first step is keyword research, which involves identifying relevant keywords that have the potential to drive traffic to your website. With Rank Math PRO’s Search Intent Feature, you can easily align your content with the correct search intent. The Show Intent button beside your primary keyword instantly displays its intent, helping you optimize effectively.